Three years ago, Nick Bell and a few colleagues at Snapchat stared at a wall of post-it notes. On them were the names of dozens of media outlets like People, Daily Mail, Billboard and The New York Times.
Snapchat wanted brands with strong voices that could connect with a 14 year old. It was up to Bell, formerly senior VP at News Corp., to convince publishers to see the light.
SEE ALSO: Snapchat cash is no joke for the media
That was the beginning of Discover, a network of media outlets that elevated Snapchat’s credibility as a company (from a sexting app to a lifestyle brand) in exchange for a new source of revenue for publishers desperate for eyeballs. Read more…
More about News, Business, Publishing, Media, and Snapchat Discover
Originally syndicated from Digital media fell in love with Snapchat, and now Snapchat loves TV
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