Monday, February 27, 2017

Fujifilm under fire for sexist camera demo featuring topless female model

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Fujifilm UK is facing criticism for featuring a topless female model in a demonstration of its new camera, the medium format GFX 50s.

Photographer Danny North — who attended the demo of the £6,000 ($7,445) camera  — took to Twitter to express his anger and disappointment at the brand. 

1. So disappointed @Fujifilm_UK today. I paid to do a hands on test of the new GFX 50s – and after 1 hour of tech discussion they bring out

— Danny North (@dannynorthphoto) February 24, 2017

2. a topless model for a bunch of men to test the most invoative camera in the world on. Sorry? Is this 1986? Where’s Ron Burgundy?

— Danny North (@dannynorthphoto) February 24, 2017 Read more…

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Originally syndicated from Fujifilm under fire for sexist camera demo featuring topless female model


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