Walmart’s Jet.com is the latest retailer to double down on the online grocery war.
The site announced Thursday that it’s launching its own in-house grocery label that will encompass household staples like coffee, olive oil, laundry detergent, and paper towels.
The product line, called Uniquely J, will target “metro millennial” consumers with perhaps more emphasis on quality than your average generic store brand. Walmart has been trying to position Jet as the hipper alternative to its own cheap, mass-market brand with a stable of trendy names like Bonobos and Modcloth available exclusively on the site. Read more…
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Originally syndicated from Walmart’s Jet.com is launching its own line of groceries to compete with Amazon
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