Tuesday, January 31, 2017

Meet the woman making consumer boycotts great again

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It all started when Shannon Coulter saw the infamous Access Hollywood tape.  

She put a twist on Donald Trump’s vulgar words with her #GrabYourWallet campaign, which quickly spread across social media. Now, in the wake of the #DeleteUber fiasco, it seems like boycott movements could have a real impact on companies that do business with Trump.

Uber learned this lesson the hard way last weekend when its perceived undermining of a taxi union protest against the immigration ban — coupled with CEO Travis Kalanick’s seat on Trump’s economic advisory board — led to a rash of users deleting their Uber accountsRead more…

More about Protests, Boycott, Donald Trump, Business, and Advertising
Originally syndicated from Meet the woman making consumer boycotts great again


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