April the giraffe has been expecting a baby for more than a year, but it wasn’t until near the end of her very long pregnancy that people all over the world started to notice her.
The overdue giraffe at Harpursville, New York’s Animal Adventure Park has been the star of a livestream since early February, with hundreds of thousands of viewers watching her stand in her pen with her bulging belly. It’s been an opportunity ripe for monetisation.
In addition to the spoofs, conspiracy theories and plenty of online chatter (she has her own hashtag #GiraffeWatch), April now has her own website, crowdfunding campaign, emoji collection for purchase, sponsorships and official merchandise galore. Read more…
More about Merchandise, Sponsorship, Business, Livestream, and April The Giraffe
Originally syndicated from Business is booming for viral star April, the very pregnant giraffe
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