Amit Rathore is the founder and CEO of Quintype, a modern media technology platform and premium monetization service.
If you’re old enough, think back to the early days of the internet. It was a tapestry of low-res images, comic sans, scrolling banners, and painfully slow dial-up connections. Back then, it was hard to imagine what a ubiquitous and important thing it would become. In fact, an infamous Newsweek article dating back to 1995 was titled “The Internet? Bah!”
Harder to imagine still was the impact it would have on industry — and media publications in particular.
Today, the traditional media industry is in crisis. Since the internet began to provide open and free access to news and media content, leading publications have struggled to find viable monetization models. According to Pew Research, non-digital advertising revenue fell by 10% in 2015 alone, and in 2014, the latest year for which data was available, newsroom employment also declined by 10%
A handful of forward-thinking legacy publications — the New York Times and the Washington Post, for example — have begun to find their feet in the tough new digital landscape. Others like Buzzfeed are turning to direct sales Read more…
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Originally syndicated from Dialing up the past: How did the early internet affect the media?
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