A good quarter for a company can make critics forget what they were talking about.
In the days leading up to Apple’s first quarter 2017 earnings report, which encompasses last year’s holiday buying season, many pundits were engaged in hand-wringing over Apple’s fortunes and futures. Questions included:
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How big a decline would we see in iPhone sales?
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Was the MacBook Pro and its lack of traditional ports a complete disaster?
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Could Apple ever innovate again?
No one predicted the blockbuster quarter Apple ended up with, which included a record-breaking $78.4B in revenue. The champion product was none other than the once-flagging iPhone, specifically the bigger, pricier iPhone 7 Plus. We’d heard about supply shortages when Apple introduced the phone last fall, but most assumed this was due to orchestrated scarcity to inflate interest and keep demand high. In reality, demand was very high all on its own. Read more…
More about Apple Watch, Iphone 7 Plus, Iphone 7, Iphone, and Tim Cook
Originally syndicated from It’s time to stop doubting Apple
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