2017 gave us the most memorable Oscars in the show’s 89-year history, after Faye Dunaway and Warren Beatty mistakenly announced La La Land as Best Picture instead of the category’s actual winner, Moonlight.
Alas, it was too late in the day to give the awards a curiosity-induced ratings bump; the show-stopping moment happened at the very end of the ceremony (which ended up being the longest Oscars telecast in 10 years, clocking in at an exhausting 3 hours and 49 minutes), after midnight on the East Coast.
Instead, the 89th Academy Awards ceremony continued its ratings slide — averaging 32.9 million total viewers and a 9.1 rating in the advertiser-coveted adults 18-49 demographic, which is a nine-year low for the show. Read more…
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Originally syndicated from That insane Best Picture mix-up came too late to save the Oscars’ ratings
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